FTA to rebrand as Logistics UK

The Freight Transport Association will change its name to Logistics UK at the end of May.

“It is important to note that we are not changing our focus, or the important services, support and advice that we provide to members,” FTA Chief Executive David Wells said.  “This is a natural progression in our name, which has been under way for several months already. Evolving our name is something we believe is essential if the FTA is to continue to grow and achieve more for its members in a fast-changing world. 

“To understand why we need to continue evolving our name, it’s important to understand how we achieve those policy wins.  FTA is strong because of its size and scale, and because we already represent all of logistics, a very large sector critical to the success of UK plc.

“Our breadth, size and scale is unique, and gives us strength and depth in expertise across important issues in all of the sectors we represent.  Increasingly, policymakers and the media look to consult with organisations which can represent the whole sector.  This has been especially important, and continues to be so, in our discussions around Brexit.

“Most broadcast and national media now describe us as ‘FTA, the organisation that represents all of Logistics in the UK’.  This has been a very natural and frictionless evolution for FTA, and our latest change of name will continue that journey.  We’ve worked hard to take that space, and our media coverage and influence are growing, but sometimes our name does not reflect what we do.

“FTA is really well known and respected in the industry, but increasingly it’s the people outside our sector, like politicians, young people (who may never have considered careers in our sector), and journalists who will be critical to us achieving even more for members.

“It is vital in today’s fast-paced media environment that those stakeholders quickly understand who we are and what we do.  We need to continue to raise our voice in the media, to give us extra strength with government, and our name is an important part of achieving that.”