Vehicle graphics are an important tool for delivering messages to a target audience and have not been overtaken by the digital age, branding experts have claimed.
That’s according to Barnaby Smith, the MD of fleet graphics and branding specialist Mediafleet, who believes that vehicle graphics provide three essential marketing services – visibility, credibility and audience targeting.
“All generations take some comfort from seeing traditional adverts, which is why the clever marketer will use all promotional tools in their toolbox including vehicle branding,” he told the Commercial Fleet website.
His tips for achieving good vehicle graphics include:
· Use high resolution images.
· Bold colours and designs will help a vehicle stand out.
· Restrict the amount of text used and use clear fonts.
· Avoid complex educational messages as they will not be understood as vehicles ‘whizz by’ pedestrians.
· Use a ‘call to action’ if appropriate. Text response mechanisms are easily remembered and can provide instant access to more complex messages, by linking to external media such as a website or digital content.
“Technology moves on at a pace,” Barnaby Smith added. “That’s why static roadside billboards have become digital billboards and hand-painted vehicle graphics have been replaced by complex vinyl wraps and even spray on vinyl.
“Digital media is today commonplace, but it is not a replacement technology. It is just a new, and additional tool, in the marketer’s toolbox. Used correctly all tools, including vehicle graphics, have a part to play in delivering a company’s brand message to its target audience.”